For the launch of WHOOP’s Summer Bands Collection, we shifted away from the brand’s high-performance roots to spotlight a more expressive, vibrant side—something bold, fun, and wearable.

The visual identity leaned into bright color, natural light, and effortless styling—showcasing the bands as vibrant accessories made to move with you through summer.

Shot in real light and real moments, the campaign bottled the energy of summer: bold, effortless, and always in motion. It rolled out across retail, e-commerce, social, and email, bringing a fresh vibe to every touchpoint.

Role: Creative Director