For the first time in 2 years, WHOOP had a new product to launch, in a big way. And beyond being a product launch, we needed to convince current members WHY they should switch to WHOOP 4.0, what WHOOP BODY has to offer to them, and, ultimately, attract new members.

We created a brand campaign that drove awareness, excitement, showed up in the Super Bowl (!), and ultimately sold out the WHOOP 4.0 product.