I’m am a multidisciplinary senior creative with 12+ years of experience building brands across performance, wellness, sport, and consumer technology. My career spans big and small agencies, in-house roles at WHOOP and Fi, and freelance partnerships with high growth startups. I’ve shaped brand identity, directed integrated campaigns, and helped companies clarify who they are and how they show up in the world.

At WHOOP, I supported major product launches, built scalable creative systems, and contributed to performance storytelling trusted by world class athletes. I joined during the steepest phase of the company’s growth, as the team expanded from roughly 50 to 800+ employees in just a few years, which taught me how to build creative that scales without losing clarity or craft. I worked on a commercial that ran during the Super Bowl, which we weren’t expecting but its still a career highlight.

At Fi, I have helped lead the evolution of the brand into a more premium and future forward identity and directed campaigns for flagship launches including Series 3 Plus and Fi Mini. Across every environment, I move fluidly between hands-on design and high level direction. I get in the weeds when it matters, and I know how to scale work with intention.

My creative perspective is grounded in a lifelong connection to sport and human performance. As a two time Ironman athlete, including the World Championships in Kona, I bring a deep understanding of resilience, motivation, and the emotional narratives that move people.

I’m a designer at heart, a storyteller by practice, and I bring that blend of craft, curiosity, and consistency to every team I work with. I am based in Boston and collaborate with teams across the country.