Brand Builder.
Designer + Writer.
Swimmer. Skier.
2x Ironman. Kona Finisher.
Dog Mom.
Spicy Marg Enthusiast.
No, not a sea witch.
For the last 12+ years, I’ve built brands across performance, wellness, lifestyle, and technology—from helping scale WHOOP during hypergrowth to leading major product launches at Fi. I’ve worked agency-side, in-house, and with startups, giving me a rare mix of strategic thinking and hands-on execution.
I love turning complex ideas into clear stories, building brands from the ground up, and making creative that’s as effective as it is beautiful.
Experience
URSA Studio
Founder + Creative Director
Brand, Design & Strategy (09/25–Present)
Fi
Associate Creative Director (11/23–09/25)
WHOOP
Associate Creative Director, Art (02/22–11/23)
Senior Art Director (10/18–02/22)
Hill Holliday
Art Director (04/17–10/18)
Catapult Marketing (Epsilon)
Art Director (08/14 – 03/17)
Associate Art Director (04/13 – 08/14)
