We know a lot. About politics, sports stats, viral memes, celebrity gossip. But ask someone how they slept last night, how well they’re recovering, or what their body actually needs—and most people come up blank.

“Know Yourself” flipped the script. This campaign challenged people to turn their attention inward. Through a fast-paced film packed with cultural noise and riddles, we built a world where everyone knows everything… except themselves.

The message was clear: WHOOP isn’t about tracking steps or chasing trends. It’s about tuning into your body. Understanding how you train, sleep, and recover. Because in a world full of distractions, the most important thing you can know—is you.