Gen 4 Launch: Unlocking Human Performance
To unveil the biggest product update in its history, WHOOP created an immersive virtual experience—broadcast live to the world. Part keynote, part campaign, WHOOP Unlocked brought the product’s story to life through cinematic feature demos, real-time education, and guest appearances from icons like Michael Phelps, Gabby Thomas, and Nelly Korda.
More than a launch, it was a manifesto: a celebration of what’s possible when human potential meets the right tools.
Role: Creative Director
EXPERIENTIAL & PRODUCT LAUNCH
EXPERIENTIAL & PRODUCT LAUNCH
Hardware Hype
A high-octane hardware launch film designed to ignite excitement and anticipation for WHOOP 4.0 — our biggest product update yet.
CREDITS:
VP Marketing:
John Sullivan
Motion Design Lead:
Zack McCabe
STEPT STUDIOS
Brand EP:
Randall Bourquin
Director of Photography:
Cam Riley
Executive Producer:
Richard Martin
Creative:
Ian Liu
POST:
LOCKT EDITORIAL
Executive Post Producer:
Rebecca Jameson