WHOOP Body reimagined wearable technology by embedding performance sensors directly into apparel. This launch marked a turning point for the brand—expanding beyond the wrist and into the athlete’s wardrobe.

I led the creative vision to bring this innovation to life, crafting a campaign that merged form with function and positioned smart apparel not as a gadget but as a natural extension of human performance. From concept through execution, the work told a story of seamless integration, technical precision, and the next evolution of what wearables can be.

Role: Creative Director