How do you introduce a new migraine treatment without making it feel like another medical ad?

For Enso, I developed the concept and script for a two-minute brand film that put the human experience ahead of the product. By focusing on the everyday reality of living with migraines, we created a story that felt empathetic, credible, and hopeful—building an emotional connection before explaining the technology.

Role: Creative Director - Art & Copy
Director: Ben Strang
Editor: Alex Trierweiler
Senior Producer: Lindsay Riddle
Animation: Flor Lorea
CG: Cian McKenna
Client: Hinge Health