Creative Director | LPGA
PREPARED FOR:
I’m a creative director and athlete who’s spent years building brands in sport — including work with Nelly and Jessica Korda, Rory McIlroy and Justin Thomas.
Now, I’d love to help build what’s next for the LPGA.
Created with some of the best in the game
SELECTED GOLF WORK:
A photo and video shoot with Nelly and Jessica Korda, capturing the competitive dynamic, personality, and relationship behind two of the best golfers in the game.
Role: Creative Director
Videographer & Editor: Zach McCabe
Producer: Jessica Oldham
Part of WHOOP’s Know Yourself campaign, this golf-specific spot was created to run during the Masters — bringing the campaign’s larger message of self-knowledge into the world of golf.
Role: Creative Director
Production: Stept Studios
Motion Graphics: Zach McCabe
Writer: Katie Weisenberger
A launch film introducing WHOOP’s partnership with the PGA TOUR and bringing real-time player biometrics into the game for fans.
Role: Creative Director
CMO: Antonio Bertone
Editor: Zach McCabe
Role: Creative Direction
Photographer: Nils Ericson
Brand: WHOOP
ADDITIONAL RELEVANT WORK:
Women in Sport
A launch film announcing WHOOP as the Official Fitness Wearable of the WTA, bringing the partnership to life through the performance and power of women’s tennis.
A long-form editorial piece bringing together some of the world’s best female athletes and researchers to challenge the myths and misconceptions women face around their bodies, health, and performance for International Women’s Day.
Social-first storytelling with athletes across sport.
WHY LPGA
The best athletes in the world deserve a brand just as compelling.
The chance to help define how the LPGA looks, feels and connects with a new generation of fans is exactly the kind of creative challenge I’m looking for. I’d love to bring my experience in brand, sport and athlete storytelling to what comes next.
Ursula Holtzman